Tagged “martec-law”
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The change trap 3Book 1
#martec-law#accelerate-change#book#change-trap#change-value-matrix#manage-change#reduce-cost
The change trap
The Whiteboard That Saved Apple — and the Trap Your Company Is Still In
When Steve Jobs walked back into Apple in 1997, the company was roughly 90 days from insolvency.
2026-08-22 · 8 min read
The change trap
Martec's Law: The Management Problem You Can't Fix, Only Manage
There's a graph I keep coming back to. On one axis, the quantity of change. On the other, time.
2026-08-08 · 4 min read
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