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The change trap 3Book 1
#martec-law#accelerate-change#book#change-trap#change-value-matrix#manage-change#reduce-cost
Blog
My Son, My Book, and the Micromanagement Trap
My book has artwork now. A cover, and an illustration for every chapter. My son, Milo Van de Putte, created all of it.
2026-10-12 · 6 min read
Blog
Why I Wrote Screw Architecture, Manage Change
I remember sitting in a steering committee meeting, watching a $50M transformation program get presented as a success.
2026-10-10 · 9 min read
Blog
Why I Wrote a Book That Insults My Own Profession
After nine months of hard work, my book is finally here: Screw Architecture, Manage Change.
2026-10-04 · 6 min read
The change trap
The Whiteboard That Saved Apple — and the Trap Your Company Is Still In
When Steve Jobs walked back into Apple in 1997, the company was roughly 90 days from insolvency.
2026-08-22 · 8 min read
The change trap
Two sentences, one impossible ask
Every executive hears the same two sentences today.
2026-08-13 · 3 min read
The change trap
Martec's Law: The Management Problem You Can't Fix, Only Manage
There's a graph I keep coming back to. On one axis, the quantity of change. On the other, time.
2026-08-08 · 4 min read
Book
Why I Wrote a Book That Isn't Really About Architecture
Since I told people I was writing a book, I've gotten the same question over and over: "So it's about architecture?"
2026-07-27 · 3 min read
New posts by mail, plus the first chapter
One mail with the chapter, then an occasional note — and €5 off the book when you decide.